FairTurn: wholesale trading built into your DMS.
Buy and sell dealer-to-dealer without leaving LotRanger. List a vehicle from your inventory in two clicks, your trusted network is alerted instantly, and the deal closes at a fixed price, by offer, or at auction - your call.
The challenge
Wholesale deals run on phone tag and auction fees.
The units you need to move sit while you text photos around, and the auctions take their cut coming and going. Meanwhile the dealer who would have bought your trade never even heard it was available.
How LotRanger helps
Your wholesale network, always listening
FairTurn turns your existing wholesale relationships into a live network. Mark a dealer as a wholesale favourite and every vehicle they list reaches you by email, SMS, and dashboard alert the moment it goes live - and yours reach them the same way. Sell at a fixed Buy It Now price, negotiate offers and counter-offers, or run a timed auction with automatic maximum bidding and anti-snipe protection. Unsold fixed-price vehicles can even roll to auction automatically. FairTurn is included free with every LotRanger account through 2026 - no listing fees and no sale fees during the free period.
- Buy It Now showroom for fixed-price wholesale vehicles
- Timed auctions with automatic maximum (proxy) bidding and 2-minute anti-snipe extensions
- Offers and counter-offers handled right in the platform
- Instant email, SMS, and dashboard alerts to dealers who follow you
- Optional auto-convert: unsold Buy It Now listings roll to auction on your schedule
- Invite your trade partners - marketplace accounts take about 60 seconds and are free through 2026
- Completed deals flow straight into the LotRanger wholesale bill of sale
- Listings created from inventory you already entered - photos, VIN, and specs carry over
01
Pick a vehicle from your LotRanger inventory and set your terms - fixed price, offers, or auction
02
Every dealer who follows you is alerted by email, SMS, and dashboard bell
03
Buyers buy now, make offers, or bid - with automatic maximum bidding doing the work
04
Deal closes; buyer and seller connect instantly with contact details exchanged
05
The wholesale bill of sale is one click away - the buyer is already in your favourites
Does FairTurn cost extra?
No. FairTurn is included free with every LotRanger account through 2026 - no listing fees and no sale fees during the free period. It is a core benefit of being on LotRanger, not a paid add-on; pricing beyond 2026, if any, will be announced well in advance.
Do my retail listings change when I list a vehicle on FairTurn?
No. A FairTurn listing runs alongside your retail listing. The vehicle stays on your website and portals for consumers while dealers see it behind the FairTurn login.
What if my wholesale contacts are not on LotRanger?
Invite them from inside FairTurn. They get a marketplace account (free through 2026) - browse, buy, bid, and list - in about 60 seconds, and you automatically become wholesale favourites of each other.
How do the auctions stay fair?
Every bid is a maximum: FairTurn bids the minimum needed to keep you in the lead, ties go to the earlier bidder, and any bid in the final two minutes extends the auction by two minutes so nobody wins by sniping.
What happens if a fixed-price vehicle does not sell?
Your choice: leave it listed, adjust the price, or set it to convert to a timed auction automatically after 3, 7, or 14 days. Everyone who showed interest is notified when the auction starts.